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BMW 7 Series Sedan: Configurator
At BMW, the introduction of the new BMW 7 Series Sedan marks the beginning of a new era - on the road as well as on the internet. The elaborately produced rich-media configurator allows users to design the BMW flagship model online to suit their wishes.

BMW 7 Series Sedan: Personalised Brochure
Hot leads receive, unsolicited, a personalised brochure by mail - with the BMW 7 Series they configured online along with a range of further individual information. With this surprising follow-up activity, interested parties are given further encouragement as they consider a purchase.