Our clients and projects – a selection : market launch

BMW 1 Series: Gadget
To generate curiosity and interest online prior to the market launch of the new BMW 1 Series, a gadget was to be developed for inciting speculation on the internet.

BMW Z4 Coupé: BMW Meets Truth
The market launch of the BMW Z4 Coupé in Korea called for the production of a short film representing a new form of branded entertainment with a combination of music and film as well as the involvement of prominent artists.