Task.
With the BMW 3 Series Sedan model update came the need for an internet highlight that applies the core idea from the international launch campaign "Engineered emotion / The driving force" in a manner fitting to the internet.
Strategy.
The BMW 3 Series Sedan goes to the next round. And with it, a new internet highlight. With "Engineered emotion / The driving force" as the motto, it answers the question of what makes a true champion. The combination of devotion and commitment to perfection needed to meet each new sporting challenge was made the guiding theme of the new internet presence.
Realisation.
At the centre of the internet highlight: the vehicle, depicted in its original size, with content integrated upon and within the car. Supplementing elements include motion graphics and video sequences along with an online lead-generation mechanism to truly match the scale: registered users can download a life-size poster of the BMW 3 Series Sedan. For printing out at the office and hanging up in the garage.
