BMW 7 Series Sedan: Visualizer

http://www.bmw.de/de/de/newvehicles/7series/sedan/2008/visualizer/content.html

Task.

Prior to the premiere of the BMW 7 Series and its availability for configuration in detail, a visualizer was to serve as an interactive preview. The mission: provide an initial impression, but don't show everything. Offer insight, but keep people curious. Allow for individual creations, but raise interest in future, further possibilities.

Strategy.

The real thing: the visualizer should give users a feel for what the coming configurator will have to offer. Focus was placed on allowing users to personalise a BMW 7 Series and supplemented by information on the vehicle and a variety of pre-defined sample models.

Realisation.

Users were the focal point because long before the comprehensive configurator was available for the BMW 7 Series, vehicle options such as paint finishes, wheels and upholstery could be individually combined in the visualizer. Large-format images, videos and a reduced, intuitive navigation directly on the vehicle let users get started quickly.

Deutsch

Interone Worldwide, An Agency of BBDO Worldwide
|
Contact
|
Imprint
|
Legal Disclaimer
|
A-Z
|
Selected projects
|
Jobs and vacancies