BMW: ICS New Media

Task.

The elegant atmosphere of the Sales Lounge at BMW dealerships offers the ideal surroundings for advisory and sales talks. A core component is a multi-media presentation that shows all BMW models and supports the consultant during the dialogue. Interone was commissioned to improve this scenario.

Strategy.

The existing presentation is expanded to include a function that enables a close-up view of the configurations (body colour and interior) selected by the customer and the sales consultant. This extra function is incorporated into the existing application and also forms part of the overall showroom experience.

Realisation.

Interone has created a 3D Visualizer. Exterior and interior views in 3D convey a visual impression that is so realistic that customers get an authentic feeling of their selected car – by taking a virtual trip around the vehicle.

Awards.

New York Festivals 2004: Gold (Interactive)
International Automotive Advertising Awards (IAAA) 2005: Bronze
iF Industrie Forum Design Award 2005: Gold
Annual Multimedia Award 2005
International Automotive Advertising Awards (IAAA) 2006: Bronze
(Web Promotion / Event Interactive)
AutoVision OttoCar Award 2007: Silver (CD-ROM / DVD)

Deutsch

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