Realisation.
Seven multi-media touchscreens were developed which take users on a trip deep inside the engines. 3D films and animated graphics turn technology into a hands-on, multi-media experience. Background reports provide insights into the work of BMW engineers. Driving films and engine sounds show BMW powerplants in action. The Design Table consist of two 62-inch touchscreens, with a virtual surface of water as the user interface. This surface doesn't just look like water, but reacts like water, too − even when touched repeatedly at the same time and without any time lapse. On the website, texts, images, videos, Flash films and interactive animations provide comprehensive information on buildings, exhibitions, events, automobile delivery and offers.
