Planning combines strategic market conditions with consumer insights to create an effective platform of creative work. Firmly resting on top is the idea. And it can get the target groups up out of their seats.
But the goals have become moving targets and, as a result, traditional milieu classifications are beginning to lose form. What is perceived as fragmentation from a marketing perspective, is, from the perspective of the consumer, simply an altered context. Understanding it is becoming the most important challenge. The tools to do so are either rare or mechanistic. That is why we are developing new models to reconcile qualitative insights with the flexibility of target groups.
Interested? Simply write us at
christian.gast@interone.de
