BMW PACE successfully drives through Cannes

The online racing game from Interone Worldwide wins two Lions at the most important advertising event in the world.

Hamburg, June 26th, 2007 - Interone Worldwide returns from Cannes with full hands. At the most important advertising event in the world, the multi-channel specialist of BBDO won two highly coveted Lions.

At the Cyber Lions, Interone won a Silver for the BMW racing game PACE in the "Games" category and a Bronze in the "Automotive Products & Services" category, with a further shortlist placement in the "Viral Marketing" category.

The mobile phone "MINI - Turn your Mobile" application was also a shortlist nomination. Rounding up the successful participation was the .start/Interone project DEF MINI Records, a MINI Safety campaign that gives off the impression of being an authentic record label, which made the shortlist.

These achievements also fare well internationally: from the total 11 shortlist placements for BBDO Worldwide at the Cyber Lions, Interone Worldwide and .start alone shared six.

The two agencies have substantially contributed to the fact that BBDO Germany not only could celebrate the best company results in their history, but could also enjoy the most Lions collected at the event making it "Network of the Year".

Contact partner at Interone Worldwide Hamburg:
Martin Gassner
Managing Director
T +49-40-432 969-57 42

mailto: martin.gassner@interone.de